Creating Relevant Brands (English)

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OCTANe Building Blocks is program is part of OCTANe Foundation for Innovation's (OFI) “Building Blocks” series – a six month development program to help entrepreneurs hone the skills needed to create, manage, and grow a successful business. The target audience for this program consists of university researchers and science and technology innovators. Defining and developing your brand – it’s more than just a name When most companies, especially early stage companies, consider their brands they think about picking a really cool name and then check branding off of their to-do list. But a brand is so much more than just a name. To be valuable to customers, investors, and potential partners, your brand has to be relevant. This DevicePharm presentation will provide a guide to creating company and product brands that are not only relevant, but provide differentiation, energy, leverage, and clarity as well.

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Creating Relevant Brands by Jon Hermie and Clay Wilemon is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
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